November 2, 2017, the first “Ruche”(Food Assembly) of Switzerland celebrated its one year anniversary in Basel. The Food Assembly combines the culture of social entrepreneurship and digital innovation to form a unique concept of social and solidarity start-ups at the service of short circuits. The principle: allow local producers to offer their products online, and consumers to choose, order and pay the “basket” of their choice.
According to a study conducted in 2014 by l’Union suisse des paysans (USP), direct selling represents CHF 0.5 billion, less than 5% of the total value (CHF 10.2 billion) of Swiss production. At a time when consumers are questioning the content of their plate and have overwhelmingly voted to ensure food security in a less than 60% self-sufficient Switzerland, the Food Assembly offers a simple and effective direct selling alternative to promote quality products. A facilitated way to eat better and say Yes to local!
The Food Assembly allows communities of consumers to order online, without subscription, products offered for sale each week by farmers and artisans in their region: seasonal fruits and vegetables, breads, dairy products, meat, beers, natural cosmetics or dairy products. Each collection is like a pop up market, which takes place in an café, a football club, a school, a town hall, … the opportunity to interact directly with producers and to reduce waste by coming with his own containers. That’s why the Food Assembly has became a member of ZeroWasteSwitzerland.
In February 2018, 17 “Ruches” were created and around 30 are currently under construction throughout Switzerland.
You can find the “Ruches” on www.ruchequiditoui.ch [FR/DE]